Corporate Identity
Corporate identity is made up not only by the actual logotype, but in particular by a set of rules determining its use in printed materials for mercantile (business cards, letterheads, envelopes, folders) as well as advertising purposes (e.g. advertising, flyers, leaflets, catalogues or brochures), or web presentation.
The benefits of a graphic manual
- Created in close collaboration with a client.
- Once created, it becomes mandatory for all company employees, especially marketers.
- Ensured style unity of all printed materials and other visual documents used for company presentation.
- It is usual and suitable to create a graphic manual along with the logotype.
- It can be created additionally to an existing logo already in use.
- The possibility to redesign an established logotype and create a graphic manual to the modernized logo.
Want to get a customer?
One of the most important psychological factors that affect addressing a customer is corporate design. Emphasis should be placed especially on detail. A high-quality logo should express not only the company´s business or focus, but also professionalism, creditability or the company´s tradition. A logotype can be either purely typographical, or made using a graphic symbol.
Creating Corporate Identity
Creating a complete corporate identity includes the preparation of an electronic draft look of the following corporate materials in a uniform style.
- logo + business card
- letterhead + long envelope format + stamp design
- draft graphic design of a web presentation (homepage)
- creating a simple graphic manual in an electronic and printed form
- defining corporate / personal colours and corporate / personal fonts
